Pricing: The Third Business Skill: Principles of Price Management

Ernst-Jan Bouter

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Sprache: Englisch

Verlag: Firstprice Bv, 2013

908206930X / 9789082069303

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Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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Artikelbeschreibung des Verkäufers

SPECIAL OFER - WORLD'S BESTSELER ON PRICINGYou can read this book beginning to end in one go, and not get bored by it because it is easy to understand, dives deep and examples are really well done. --- Rickard Andreasson (Head of Global Pricing)Pricing: The Third Business Skill shows you in a clear and concise manner how to set optimum selling prices for your company and setup a high quality pricing function, using accessible models and examples. Discover how Google, LinkedIn, Apple, BMW, Gillette and other successful companies achieve high profits by deploying optimized pricing strategies. Read about General Electric's CEO when he considers GE's shortcomings in pricing. After reading this book, the pricing function will no longer hold any secrets for you, empowering you to get started on structurally improving your margins right away What I really like about the book is the way in which it's written. Pricing is seen by a lot of people as a complex subject because it has so many dimensions. The book has captured very clear, it makes pricing really clear. --- Erik Brentjens (Marketing Manager)I saw the connection with my own experience. The book puts everything together and it's a go to - a handbook forever. EJ's principles, I imagine, will not change so much in the future in spite of the speed of business innovation. --- Nishant Kanneganti (Entrepreneur) EJ's book is so complete. The 12 C's for price drivers and the three layers for pricing research are frameworks which define every part of the profession. The book has a lot of examples, which I have been using for all my projects. ---Herman Mentink (Marketing and Pricing Consultant).…

Bestandsnummer des Verkäufers 00101427392

Titel
Pricing: The Third Business Skill: Principles of Price Management
Autor
Ernst-Jan Bouter
Verlag
Firstprice Bv
Erscheinungsjahr
2013
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
908206930X
ISBN-13
9789082069303

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 20. Dezember 2007

Versandkosten innerhalb von USA

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Erster ArtikelEUR 0,00EUR 9,78
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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