Principles of Corporate Communication
Van Riel, Cees B. M.
ISBN 10: 0131509969 ISBN 13: 9780131509962
Verlag: Pearson Education, Limited, 1995
Gebraucht
Softcover
Verkäufer
Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 13. Oktober 2008
Dieser Artikel ist nicht mehr verfügbar.
Beschreibung
Beschreibung:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers GRP58154347
Inhaltsangabe:
This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.
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Bibliografische Details
Titel: Principles of Corporate Communication
Verlag: Pearson Education, Limited
Erscheinungsdatum: 1995
Einband: Softcover
Zustand: Very Good