Through a multi-methodology approach, this volume covers the latest research techniques and designs and guides readers toward the design and conduct of social research from the ground up. Applauded for its comprehensive coverage, the breadth and depth of content of this new edition is unparalleled.

�ber die Autorin bzw. den Autor

William D. Crano is the Oskamp Distinguished Chair of Psychology and Director of the Health Psychology and Prevention Science Institute at Claremont Graduate University.

Marilynn B. Brewer is Professor Emeritus, Ohio State University.

Andrew Lac is an Associate Professor of Psychology at the University of Colorado Colorado Springs.

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