Procurement Marketing | A Strategic Concept

Udo Koppelmann

ISBN 10: 3540644598 / ISBN 13: 9783540644590

Verlag: Springer, 1998

Procurement Marketing | A Strategic Concept | Udo Koppelmann | Buch | xii | Englisch | 1998 | Springer | EAN 9783540644590 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand. Bestandsnummer des Verkäufers 106694053

Inhaltsangabe:

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

Bibliografische Details

Titel: Procurement Marketing | A Strategic Concept
Verlag: Springer
Erscheinungsdatum: 1998
Einband: Buch
Zustand: Neu