The Product Development Challenge: Competing Through Speed, Quality, and Creativity

Kim B. Clark

ISBN 10: 0875846092 / ISBN 13: 9780875846095

Verlag: Harvard Business Review Press, 1995

Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0875846092I4N10

Inhaltsangabe:

This is a collection of 24 "Harvard Business Review" articles on how to achieve a competitive edge by excelling at product development. The book combines insights from functional, technical and managerial areas that contribute to product development.

Reseña del editor: How do top product development companies gain competitive advantage? They bring rapidly evolving technologies to increasingly fragmented markets using the talents within the organization and those of suppliers, distributors, and customers. In this collection of articles and interviews from the Harvard Business Review, authorities describe successful practices and provide frameworks for managing the technologies, processes, innovations, and R&D efforts that lead to superior product development projects. A Harvard Business Review Book. "An excellent overview and introduction.... Read the book cover to cover as a road map to more in-depth investigation or 'cherry-pick' it by topic. Either way, it adds up to a fine reference on product development."-Quality Digest

Bibliografische Details

Titel: The Product Development Challenge: Competing...
Verlag: Harvard Business Review Press
Erscheinungsdatum: 1995
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket