Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners

Deschamps, Jean-Philippe, Nayak, P. Ranganath

ISBN 10: 0875843417 / ISBN 13: 9780875843414

Verlag: Harvard Business Review Press, 1995

Beschreibung

Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block.

Bestandsnummer des Verkäufers 9780875843414-3

Bibliografische Details

• Titel: Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
• Verlag: Harvard Business Review Press
• Erscheinungsjahr: 1995
• Sprache: Englisch
• ISBN-10: 0875843417
• ISBN-13: 9780875843414
• Einband: Hardcover
• Zustand: very good

Über diesen Titel

Inhaltsangabe

Looks at seven companies--Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba--that have redefined existing markets and achieved domination by focusing on product creation

Von der hinteren Coverseite

Product juggernauts - companies that have achieved market leadership by creating a continuous flow of world-class products - have redefined existing markets and created new bases of competition. They have achieved domination by focusing their entire organization on the interlocking elements of the product creation process - from customer analysis and product development to manufacturing and marketing. Product Juggernauts is grounded in the authors' years of hands-on consulting experience. It features lessons from companies that consider product creation to be their core process and work hard at improving it - including Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba. Product Juggernauts shows that the key to constantly creating world-class products, whether companies choose to compete on speed, service, innovation, value, design, product proliferation, or any combination of these, is to develop seven core competencies across every function in the organization. Companies must: create a customer obsession; devise a bold product strategy and plan; deploy a multifunctional product creation process; empower program managers; forge committed teams; marshall the best resources; speed up the process. Product Juggernauts is a holistic, practical, and original book that will change the way organizations think about the product creation process and - through vivid examples of successful companies and managers' checklists for specific action - show them what to do to realign the organization toward a process focus and achieve sustained high performance.