The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience

Todd Olson

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Sprache: Englisch

Verlag: Wiley, 2020

1119660874 / 9781119660873

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Artikelbeschreibung des Verkäufers

A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time.   These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences.A guide to setting goals for product success and measuring progress toward meeting them.A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the productStrategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo?a SaaS company and innovator in building software for digital product teams. The book reflects the author?s passion and dedication for sharing what it takes to build great products.…

Bestandsnummer des Verkäufers 00094982033

Titel
The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience
Autor
Todd Olson
Verlag
Wiley
Erscheinungsjahr
2020
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
1119660874
ISBN-13
9781119660873

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 20. Dezember 2007

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