Product Team Coach: Introduction Into Product Management Ownership, Tools to Increase Shared Understanding While Reducing Toil, and a Framework to Turn Ideas Into Products

The goal of this book:
The intention, desire, and hope in writing the Product Team Coach is to assist you in breaking down your barriers to understand what creating and running a product entails. What makes this book unique is that it is purposefully crafted not to ascribe to any one style of Agile or iterative delivery of work, but instead focuses on the outcomes of team collaboration. Let this book help you enter into a clearer understanding of how to turn ideas into living, breathing products.

Who is this book for?
There are three potential readers who can benefit from this book:
1. People who are completely new or curious about the field of product management, ownership, or leadership.
2. People who are already in the field but want additional understanding and direction for their team and product.
3. Leaders and/or businesses who need a framework that delivers value informed by empowered teams to continuously adjust to business priorities, market needs/awareness/context, with scoped iterations and shared understanding.

It does not matter whether you are an entrepreneur, software engineer, product person, executive, dolphin trainer, entertainer, or in fast food, you will be able to apply these principles in some fashion. Take the parts from this book that works best for you, though a good starting place would be to incorporate it all, and then iterate as needed. The content in this book has been proven to work together cohesively.

So what is the singular/primary reason for you to read this book?
Your current frustrations, curiosity, or ideas. This book is for you. Someone eagerly seeking to understand how to run a product, realizing that it is so easy to get misdirected. For you, the seeker, this book is intended to help you avoid following pointless rabbit trails which could be outdated or cost more time than you are planning on allocating just for being curious.

The flow of the book:
This book is meant to be read from front to back, and be utilized as a referenceable guide. There are so many organizations, schools, certifications, and companies out in the world vying for your attention and money. This in turn can cause confusion as to where to find information or even where to start the journey towards understanding what it means to actually care for a product or how even to create one.
This book will first go over what it means to be a Product Team Coach (PTC). In some industries this role is referred to as a Product Manager or Product Owner, however, it can be so much more. After that, you will learn how to identify the members of your team called the Product Team Members.
With the Product Team Members, you will learn how to turn ideas new or old into a product (Productization) that should be worked on or even avoided based on the value collectively established with shared understanding.
Once productization is discussed, there will be a section on how to lead Product Team Members daily/ weekly using outcome-driven ceremonies.
Finally, there is a worksheet resource with examples and an additional guide to help inspire conversations you can reference when leading these outcome-driven approaches during your Scoping sessions and how to personally connect with Jordan Collier for any further questions.

More than just software:
The advice in this book can be used in nearly every single industry. I know principles that are used in legal, medical, personal, military, enterprise, startup, and everything in between.

Who is the Author:
Jordan Collier is a product specialist helping companies and individuals turn their ideas into products globally.
He has helped form, design, set-up, and create product labs across multiple Fortune 100 and Fortune 5companies.

Bonus:
There is a small section on how to break into the industry if you are not yet in it.