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Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video

Harrington, Richard; Weiser, Mark

Verlag: Focal Press, 2010
ISBN 10: 0240815092 / ISBN 13: 9780240815091
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Titel: Professional Web Video: Plan, Produce, ...

Verlag: Focal Press

Erscheinungsdatum: 2010

Einband: Soft cover

Zustand: New


Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Setting realistic expectations and managing the process is key to producing successful video. More than a guide to the proper tools and buttons to push, this book tells professionals what video can (& cannot) accomplish, and how to manage a production to see that it fulfills the established communication objectives. It is an accessible guide to the technology that is application agnostic; it presents the reader a tried-and-true process without a bias toward specific tools. Planning documents, production benchmarks, and distribution options, are all presented in a way that are useful to the communications professional; whether they are producing the video themselves or overseeing a vendor. Buchnummer des Verkäufers ABE_book_new_0240815092

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Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.


Want to create professional quality web video that stands out in a crowded playing field? Gain a complete understanding of the opportunity, limitations, production, and distribution process with this book. Step up from the flip-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other element in your communication program. Follow the RHED Pixel team as they detail every step of the way with engaging illustrations that demonstrate the process from concept to distribution including: *Preproduction planning of concept, scope, budget, and casting *Web-specific techniques for audio, lighting, and videography *Detailed overview of editing and encoding of web video *Effective branding and storytelling aids including b-roll, images and motion graphics *Distribution alternatives including HTML5, Flash, podcasting, RSS, and website hosting *Effective techniques to promote and monetize your video The companion planning and production templates, advanced tutorials, and news updates to help you put it all to work for you.

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