Project Unthinkable (Hardcover)

Derek Yach

ISBN 10: 1988025281 / ISBN 13: 9781988025285

Verlag: Barlow Book Publishing inc., 2018

Hardcover. This is the memoir of one of the world's most effective health crusaders and his lifelong campaign to save lives around the globe. Author Derek Yach started out in a traditional way, at the World Health Organization, where he demonized Big Tobacco for causing the death of millions worldwide. Then, after engineering an international treaty to curb smoking around the world, he crossed the line. In an unorthodox move, he joined Pepsi to help its CEO transform the chips and soda behemoth into a more healthy company. The author's rationale was this: To save tens of millions of lives, you may have to go inside the enemy corporation to help it change. So when Philip Morris International (PMI) announced it was ready to switch from combustible cigarettes to smokeless ones, a move that could save untold lives, Yach made the most audacious gamble of his long career in global public health. Project Unthinkable is a biography embedded in several big themes: - Can a company that causes harm to human health change from the inside? - Can you cross the line and work with the opposition? - Will combustible cigarettes become history? Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Bestandsnummer des Verkäufers 9781988025285

Inhaltsangabe:

This is the memoir of one of the world’s most effective health crusaders and his lifelong campaign to save lives around the globe. Author Derek Yach started out in a traditional way, at the World Health Organization, where he demonized Big Tobacco for causing the death of millions worldwide. Then, after engineering an international treaty to curb smoking around the world, he crossed the line. In an unorthodox move, he joined Pepsi to help its CEO transform the chips and soda behemoth into a more healthy company. The author’s rationale was this: To save tens of millions of lives, you may have to go inside the enemy corporation to help it change. So when Philip Morris International (PMI) announced it was ready to switch from combustible cigarettes to smokeless ones, a move that could save untold lives, Yach made the most audacious gamble of his long career in global public health.

Project Unthinkable is a biography embedded in several big themes:

- Can a company that causes harm to human health change from the inside?

- Can you cross the line and work with the opposition?

- Will combustible cigarettes become history?

Über die Autorinnen und Autoren:

Dr. Derek Yach has dedicated his life’s work to saving lives around the globe. Now, after years of crusading against Big Tobacco, Dr. Yach has stirred up an international controversy for his decision to support the sale of safer, non-combustible cigarettes. Born in South Africa, he is an avid long-distance swimmer and lives in Connecticut. USA.

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Dr. Derek Yach has dedicated his life’s work to saving lives around the globe. Now, after years of crusading against Big Tobacco, Dr. Yach has stirred up an international controversy for his decision to support the sale of safer, non-combustible cigarettes. Born in South Africa, he is an avid long-distance swimmer and lives in Connecticut. USA.

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Bibliografische Details

Titel: Project Unthinkable (Hardcover)
Verlag: Barlow Book Publishing inc.
Erscheinungsdatum: 2018
Einband: Hardcover
Zustand: new