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Projective Techniques For Social Science And Business Research

Lawrence C. Soley, Aaron Lee Smith

Verlag: The Southshore Press, 2008
ISBN 10: 0972051619 / ISBN 13: 9780972051613
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Titel: Projective Techniques For Social Science And...

Verlag: The Southshore Press

Erscheinungsdatum: 2008

Zustand: very good


Gently used. Expect delivery in 2-3 weeks. Buchnummer des Verkäufers 9780972051613-3

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Inhaltsangabe: Projective techniques have been used for social, business and behavioral research for more than half a century. Projective Techniques for Social Science and Business Research is the first book to explain how these techniques have been, and should be, used in research settings. This book provides historical information about the development of projective methods, discussions of their underlying theories, instruction for methodological applications and interpretations, and a framework for the future of research with projective techniques. Projective Techniques for Social Science and Business Research is a vital resource for researchers, instructors, and students seeking a comprehensive reference for these long neglected research methods and instruments.

Über den Autor: LAWRENCE C. SOLEY is the Colnik Chair of Communications in the J.William and Mary Diederich College of Communications, Marquette University. He was on the faculty of the Department of Marketing at Baruch College (The City University of New York) and the School of Journalism at the University of Minnesota before moving to Marquette University. AARON LEE SMITH is an instructor and researcher in the J.William and Mary Diederich College of Communications, Marquette University. He is the author of a forthcoming primer on projective techniques to be published by The Southshore Press.

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