Today, anew alliance is being forged between designers and commercial property developers who are championing progressive design, in projects as diverse as apartment blocks, houses, hotels and offices. While some architects are taking a proactive role in property development, other firms are hammering out a new position for themselves as designerdevelopers. Simultaneously, property developers are starting to recognise the added value that an architect can bring to a project in terms of planning, design quality and creativity. This issue takes a truly international look at the projects architects and developers are achieving together. It explores the opportunities that are driving the architectdeveloper alliance in Hong Kong, London, Tokyo and Melbourne, as well as the marketing potential of design excellence in New York. Property development has to be market driven and certainly not product driven. The architect can creatively add great value to the developers' commercial objectives by design in doing so he can achieve his architectural agenda at the same time . Ken Yeang. "Thank goodness the old guard is dying of obsolescence. Our cities will revel for the evolution." Gregg Pasquarelli, SHoP/Sharples Holden Pasquarelli
A ‘new alliance’ is being forged between designers and commercial property developers, who are championing progressive design, in projects as diverse as apartment blocks, houses, hotels and offices. While some architects are taking a proactive role in development, others are cutting out a new position for themselves as designer-developers. This is all happening at a time that property developers are starting to recognise the added value that an architect can bring to a scheme. By taking a truly international look at the projects architects and developers are achieving together, this issue explores the economic and demographic opportunities that are now driving architect-developer alliance in cities as diverse as Amsterdam, Hong Kong, London, Malmo, Melbourne, Montreal, New York, Phoenix and Tokyo. As architects and property developers break boundaries together, they are also beginning to transcend an established pattern of notorious and longstanding ill will. Could this herald a new age of economic saviness in architecture and an appreciation of design input in development?
‘Property development has to be market driven and certainly not product driven. The architect can creatively add great value to the developers' commercial objectives by design - in doing so he can achieve his architectural agenda at the same time.’ Kenneth Yeang.
‘There is a new generation of developers that is becoming enlightened to the cultural value of design excellence, and a new generation architects that is becoming enlightened to the cultural value of fiscal risk, reward, and responsibility. Thank goodness the old guard is dying of obsolescence. Our cities will revel for the evolution.’ Gregg Pasquarelli, ShoP/Sharples Holden Pasquarelli
‘I don’t know when "architecture" fell out of the discussion. Maybe in the haste to make money, or when short-term thinking replaced long-term thinking. The real question is: Why would architecture not make profit? I think we have proven the opposite.’ Winka Dubbledam
BUILD
Winka Dubbeldam and Archi-Tectonics
Michael Graves & Associates
Jones Studio, Inc
Kenneth Yeang
Richard Meier Architects
Bob Nation
ShoP/ Sharples Holden Pasquarelli
Robert AM Stern Architects
Cary Tamarkin
Kerstin Thompson Architects
Practice Profile – estudio Teddy Cruz
