Proposal Savvy: Creating Successful Proposals for Media Projects

Parsigian, Dr. Elise K.

ISBN 10: 0761900276 / ISBN 13: 9780761900276

Verlag: SAGE Publications, Inc, 1996

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Minor shelf wear. Neat dedication on the opening page. Bestandsnummer des Verkäufers wbb0018729915

Inhaltsangabe:

Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It'

Bibliografische Details

Titel: Proposal Savvy: Creating Successful ...
Verlag: SAGE Publications, Inc
Erscheinungsdatum: 1996
Einband: Softcover
Zustand: Good