Psychology of Digital Persuasion
Smart Tech Content, StudioD21; Rodrigues, Diego
ISBN 13: 9798312680799
Verlag: Amazon Digital Services LLC - Kdp, 2025
Neu
PAP
Verkäufer
PBShop.store US, Wood Dale, IL, USA
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 7. April 2005
Dieses Exemplar ist nicht mehr verfügbar. Hier sind die ähnlichsten Treffer für Psychology of Digital Persuasion von Smart Tech Content, StudioD21; Rodrigues, Diego.
Beschreibung
Beschreibung:
New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers L2-9798312680799
Inhaltsangabe:
In a world where decisions are shaped by algorithms, personalized interfaces, and carefully designed visual stimuli, understanding the psychological mechanisms of digital persuasion has become essential for anyone interacting with the digital environment. PSYCHOLOGY OF DIGITAL PERSUASION: How Technology Shapes Decisions, written by Diego Rodrigues, is an essential guide to uncover how technology influences emotions, choices, and behaviors in ways that are often imperceptible.
In this book, the author presents a theoretical and practical approach to the fundamentals of digital persuasion, exploring classic models of influence, such as the principles of Robert Cialdini and BJ Fogg, and their application in modern digital engagement strategies. The book examines the impact of persuasive design, artificial intelligence, gamification, neuromarketing, and the attention economy, revealing how major platforms capture and direct our actions in the online environment.
Beyond investigating ethical challenges and the risks of digital manipulation, this book offers effective methods to recognize and avoid hidden influences, safeguarding your autonomy and privacy in a landscape increasingly driven by data and psychological strategies. It also discusses the role of digital persuasion in fields such as marketing, social media, education, health, and politics, providing valuable insights for professionals who wish to apply these techniques ethically and responsibly.
If you seek to understand how technology shapes your decisions and how to use this knowledge strategically and responsibly, this book will be an indispensable read to navigate the digital world with greater clarity, autonomy, and critical thinking.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Bibliografische Details
Titel: Psychology of Digital Persuasion
Verlag: Amazon Digital Services LLC - Kdp
Erscheinungsdatum: 2025
Einband: PAP
Zustand: New