Public Relations and Communication Management in Europe: A Nation-By-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)

Ruler, B. v.

ISBN 10: 3110176122 / ISBN 13: 9783110176124

Verlag: De Gruyter Mouton, 2004

This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9783110176124. Bestandsnummer des Verkäufers 5807269

Inhaltsangabe:

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Über die Autorin bzw. den Autor:

Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.

Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.

Bibliografische Details

Titel: Public Relations and Communication ...
Verlag: De Gruyter Mouton
Erscheinungsdatum: 2004
Einband: Softcover
Zustand: Good