Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)

ISBN 10: 3110176122 / ISBN 13: 9783110176124

Verlag: De Gruyter Mouton, 2004

Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Bestandsnummer des Verkäufers Z1-Q-031-03509

Inhaltsangabe:

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Über die Autorin bzw. den Autor:

Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.

Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.

Bibliografische Details

Titel: Public Relations and Communication ...
Verlag: De Gruyter Mouton
Erscheinungsdatum: 2004
Einband: Softcover
Zustand: Good