Public Relations Practices: Managerial Case Studies and Problems

Center, Allen H.; Jackson, Patrick; Smith, Stacey; Stansberry, Frank R.

ISBN 10: 0132341360 / ISBN 13: 9780132341363

Verlag: Pearson College Div, 2007

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Inhaltsangabe:

For undergraduate and graduate courses in Public Relations.

Written by two of the most respected individuals in the field, Public Relations Practices, 7/e, presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Reseña del editor: For undergraduate and graduate courses in Public Relations. Written by two of the most respected individuals in the field, Public Relations Practices, 7/e, presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Bibliografische Details

Titel: Public Relations Practices: Managerial Case ...
Verlag: Pearson College Div
Erscheinungsdatum: 2007
Einband: Softcover
Zustand: Acceptable