Public Relations Practices: Managerial Case Studies and Problems

Allen H Center/ Patrick Jackson/ Stacey Smith/ Frank Stansberry

ISBN 10: 0133127648 / ISBN 13: 9780133127645

Verlag: Prentice Hall, 2012

Beschreibung

8th edition. 288 pages. 8.90x0.60x7.00 inches. In Stock.

Bestandsnummer des Verkäufers x-0133127648

Bibliografische Details

• Titel: Public Relations Practices: Managerial Case Studies and Problems
• Verlag: Prentice Hall
• Erscheinungsjahr: 2012
• Sprache: Englisch
• ISBN-10: 0133127648
• ISBN-13: 9780133127645
• Einband: Paperback
• Zustand: Brand New

Über diesen Titel

Inhaltsangabe

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.