Public Relations Research

Ansgar Zerfaß

ISBN 10: 3531199617 / ISBN 13: 9783531199610

Verlag: VS Verlag Für Sozialwissenschaften, VS Verlag Für Sozialwissenschaften Nov 2014, 2014

Beschreibung

Neuware -Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in public relations, however, is more recent in origin with a history of less than four decades. During these formative years, the body of knowledge has expanded signi- cantly, which is laudable. However, there is potential for growth and improvement in many areas of the public relations literature. Over the decades, among other things, public re- tions scholarship has largely remained parochial to specific regions such as the United States, the United Kingdom, Latin America, German speaking Europe, etc. as evidenced in the bibliographic references of many essays in this volume itself where authors predo- nantly cite work from their own regions. This is often necessitated by linguistic differences with only English serving as the universal language that helps permeate knowledge through most regions. Pedagogical and methodological factors also have played a role in the regionalization of the body of knowledge. However, we believe that knowledge flo- ishes most when it is shared across different kinds of barriers. Globalization has made it essential for us to recognize this reality more than ever. This volume tries to bridge the gap and presents theories and concepts from researchers around the world.Springer VS in Springer Science + Business Media, Abraham-Lincoln-Straße 46, 65189 Wiesbaden 456 pp. Englisch.

Bestandsnummer des Verkäufers 9783531199610

Bibliografische Details

• Titel: Public Relations Research
• Verlag: VS Verlag Für Sozialwissenschaften, VS Verlag Für Sozialwissenschaften Nov 2014
• Erscheinungsjahr: 2014
• Sprache: Englisch
• ISBN-10: 3531199617
• ISBN-13: 9783531199610
• Einband: Taschenbuch
• Zustand: Neu
• Abmessungen: 240B x 168 H x 25 T Millimeter Breite: 240 mm, Höhe: 168 mm, Tiefe: 25 mm
• Gewicht: 759 Gramm

Über diesen Titel

Inhaltsangabe

This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours Günter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on empirical evidence.

Über die Autorin bzw. den Autor

Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association.
Betteke van Ruler is professor in Communication Science and Communication Management at the University of Amsterdam. She serves as chair of the ICA International Communication Association’s Public Relations Division.
Krishnamurthy Sriramesh is one of the leading researchers in public relations worldwide. He has taught at Purdue University, the University of Florida, and Nanyang Technological University, Singapore. He serves on the editorial board of severeal international journals.