Public Relations: Strategies and Tactics, 4th Edition

Wilcox, Dennis L.; Agee, Warren K.; Ault, Phillip H.

ISBN 10: 0673993094 / ISBN 13: 9780673993090

Verlag: Harper Collins College Division, New York, NY, 1995

Beschreibung

Used book, good condition, some highlighting. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0673993094. ISBN/EAN: 9780673993090. Pictures of this item not already displayed here available upon request. Inventory No: ABE216331903.

Bestandsnummer des Verkäufers ABE216331903

Bibliografische Details

• Titel: Public Relations: Strategies and Tactics, 4th Edition
• Verlag: Harper Collins College Division, New York, NY
• Erscheinungsjahr: 1995
• Sprache: Englisch
• ISBN-10: 0673993094
• ISBN-13: 9780673993090
• Einband: Hardcover
• Auflage: 4th Edition.
• Zustand: Good
• Verkäuferkataloge:
  • Business, Finance & Marketing

Über diesen Titel

Inhaltsangabe

A comprehensive overview of public relations principles, concepts, and methods is presented in this introductory text. Case studies featured include the GM-MBC exploding gas tank controversy, the political battle over NAFTA, and the debate over Clinton's health care plan. This text also includes the issues of ethics and professionalism, diversity in the workplace, international public relations, the environment, crisis management, new technologies, and the relationship between public relations and integrated marketing communities. In addition, specialized areas of public relations - government, education, corporations, membership groups, travel, social and cultural agencies, and sports and entertainment - are highlighted in individual chapters.