Public Relations in Times of Dissensus

Saima Kazmi

ISBN 10: 1666967769 / ISBN 13: 9781666967760

Verlag: Bloomsbury Publishing Plc, US, 2026

Public relations are entering an era marked by increasing societal dissensus, where shared narratives are breaking down and contentious communication defines the public sphere. This edited volume argues that public relations must move beyond consensus-seeking models to engage with dissent as a critical feature of modern communication. The traditional public relations approaches that pursue collective agreement are increasingly out of step with the contemporary dynamics shaped by political polarization, digital framing, and postmodern challenges to metanarratives. Instead of fighting against the grain, contributors explore how public relations can evolve to effectively function amid conflict, contradiction, and competing values. Various case studies and critical analyses including non-profit organizations, government crisis communication, corporate social advocacy, global diplomacy, and historical movements provide interdisciplinary insights into how public relations can strategically navigate dissents.By repositioning dissensus as a productive condition that requires engagement, this book invites scholars and practitioners to reconsider public relations as a field shaped not solely by consensus but by contestation, complexity, and plurality. As such, this volume offers a timely reevaluation of the public relations field's foundation and future trajectory in a complex world by engaging with dissensus as a site of ethical and strategic potential. Bestandsnummer des Verkäufers LU-9781666967760

Inhaltsangabe:

Public relations are entering an era marked by increasing societal dissensus, where shared narratives are breaking down and contentious communication defines the public sphere. This edited volume argues that public relations must move beyond consensus-seeking models to engage with dissent as a critical feature of modern communication.

Über die Autorinnen und Autoren: Saima Kazmi is Assistant Professor of Advertising at University of Oregon, USA.

Joshua Foust is Assistant Professor of Public Relations at Syracuse University, USA.

Burton St. John III is Associate Chair and Professor of Advertising, Public Relations, and Media Design at the University of Colorado Boulder, USA.

Bibliografische Details

Titel: Public Relations in Times of Dissensus
Verlag: Bloomsbury Publishing Plc, US
Erscheinungsdatum: 2026
Einband: Hardback
Zustand: New