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Bibliografische Details

Titel: Public Relations: A Value Driven Approach (5th Edition)
Verlag: Pearson
Erscheinungsjahr: 2011
Sprache: Englisch
ISBN-10: 0205811809
ISBN-13: 9780205811809
Einband: Softcover
Auflage: 5. oder sp�tere Auflage
Zustand: acceptable

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Inhaltsangabe

Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.

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An exciting full-color design engages students and enhances the overall learning experience for visual learners.
Social Media Apps, a NEW feature in every chapter, assess the impact of social media on the chapter topic.
Analyses of new-media tactics, including consumer generated media, social media news releases, microblogging, social bookmarking, digital newsrooms, and mobile marketingprepare students for modern industry practices.
Information on the Contingency Theory of Accommodation, the reflective paradigm, agenda building, due diligence, and heuristic versus theoretical approaches strengthens the book sstrong theoretical underpinnings.
A chapter on Multimedia Message Development encourages students to focus on the application of critical thinking and creative thinking to multimedia messages.
A vigorously updated feature program with 17 NEW Case Studies, 10 NEW QuickBreaks, and 6 NEW Memos from the Field keep the material fresh, relevant, and accessible.
Latest reports on the status and future of the profession, including new data on salary, diversity, job duties, job satisfaction, use of social media, ethics challenges, set accurate expectations of working in public relations today.
Analysis of the public relations implications of recent events, including the Great Recession, Wall Street scandals, global warming, health care, campaign financing, product recalls, changes in societal demographics, and the growth of social media offer students a broader context for understanding how the field continues to evolve.
iPad version available. Public Relations: A Values Driven Approach 5e eText with MyCommunicationLab will be available in an iPad version for student use.
Priced to give students value for their textbook dollar.

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About us Our Mission: Goodwill changes lives every day by empowering people to increase their independence and reach their potential through education, health and employment. Our services include: Tuition-free, charter high school for grades 9-12 for students experiencing barriers to education. Tuition-free, charter high schools for adults that focuses on removing barriers to education by offering students flexible scheduling, tutoring, life coaching, child care, transportation, college credits and other resources. Direct hiring for Goodwill jobs, especially for job-seekers with employment barriers like a disability, criminal history or limited education. Job readiness, training and placement for individuals with barriers. Pre-natal and maternal health, parenting skills, child development and school readiness. Connections to resources for transportation, housing, child care, financial literacy and more. A child development center and preschool for children ages six weeks to five years.

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