Public Relations: A Values-Driven Approach (2nd Edition)

Guth, David W.,Marsh, Charles

ISBN 10: 0205359698 / ISBN 13: 9780205359691

Verlag: Allyn & Bacon, 2002

Beschreibung

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Bestandsnummer des Verkäufers S_378393962

Bibliografische Details

• Titel: Public Relations: A Values-Driven Approach (2nd Edition)
• Verlag: Allyn & Bacon
• Erscheinungsjahr: 2002
• Sprache: Englisch
• ISBN-10: 0205359698
• ISBN-13: 9780205359691
• Einband: paperback
• Auflage: 2. Auflage
• Zustand: Good

Über diesen Titel

Inhaltsangabe

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies.

By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.