Public Relations: A Values-Driven Approach (4th Edition)

Guth, David W.,Marsh, Charles

ISBN 10: 0205569455 / ISBN 13: 9780205569458

Verlag: Allyn & Bacon, 2008

Beschreibung

This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Bestandsnummer des Verkäufers mon0000854343

Bibliografische Details

Titel: Public Relations: A Values-Driven Approach (...

Verlag: Allyn & Bacon

Erscheinungsdatum: 2008

Einband: paperback

Zustand: Acceptable

Auflage: 4. Auflage

Über diesen Titel

Inhaltsangabe:

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach addresses how to build ethical, productive relationships with strategic constituencies. This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach appeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapter helps the reader understand how public relations activities reflect and affect an organization's core values.