Public Relations: A Values-Driven Approach (4th Edition)

Guth, David W., Marsh, Charles

ISBN 10: 0205569455 / ISBN 13: 9780205569458

Verlag: Allyn & Bacon, 2008

Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Bestandsnummer des Verkäufers 00089584871

Inhaltsangabe:

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach addresses how to build ethical, productive relationships with strategic constituencies. This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach appeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapter helps the reader understand how public relations activities reflect and affect an organization's core values.

Reseña del editor: In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach addresses how to build ethical, productive relationships with strategic constituencies. This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach appeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapter helps the reader understand how public relations activities reflect and affect an organization's core values.

Bibliografische Details

Titel: Public Relations: A Values-Driven Approach (...
Verlag: Allyn & Bacon
Erscheinungsdatum: 2008
Einband: Softcover
Zustand: Good
Auflage: 4. Auflage