Third printing; minor wear; otherwise a solid, clean copy with no marking or underlining; a very good study copy; illustrated with both black and white photographs and diagrams.

Bestandsnummer des Verk�ufers 019572

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Bibliografische Details

Titel: Public Relations: A Values-Driven Approach
Verlag: Allyn & Bacon, Boston, MA
Erscheinungsjahr: 2003
Sprache: Englisch
ISBN-10: 0205359698
ISBN-13: 9780205359691
Einband: Soft cover
Auflage: Second Edition.
Zustand: Near Fine
Zustand des Schutzumschlags: No Jacket as Issued
Buchtyp: Book

�ber diesen Titel

Inhaltsangabe

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies.

By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

Rese�a del editor

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

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Hourglass Books
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