This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Buchnummer des Verkäufers
Inhaltsangabe: Public service advertising plays an increasingly important role in society today. A significant investment is made in persuading people to give up dangerous or unhealthy behaviours, to take up new behaviours, to obey the law, or to think differently about social issues. Written by senior advertising planners, this unique book describes: *how these kind of campaigns are devised *how they are executed *how their effectiveness is measured. These campaigns have been proved effective by the most rigorous advertising effectiveness programme in the world, the UK IPA Effectiveness Awards. As well as describing the measurement approach, the book explains what effectiveness means in terms of saving money, saving lives or changing behaviour.
Buchbeschreibung World Advertising Research Center, 2008. Hardcover. Buchzustand: Very Good. How Public Service Advertising Works This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Buchnummer des Verkäufers 7719-9781841162072
Buchbeschreibung . Hardback. Buchzustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Buchnummer des Verkäufers GOR002630795
Buchbeschreibung World Advertising Research Center, 2008. Hardcover. Buchzustand: As New. Like new condition. Buchnummer des Verkäufers XX-182-87-2650812
Buchbeschreibung World Advertising Research Center, 2008. Hardcover. Buchzustand: Brand New. 288 pages. 9.70x6.60x1.00 inches. In Stock. Buchnummer des Verkäufers __1841162078
Buchbeschreibung World Advertising Research Center, 2008. Hardcover. Buchzustand: New. Buchnummer des Verkäufers DADAX1841162078