Publishing for Profit: Successful Bottom-line Management for Book Publishers

Woll, Thomas

ISBN 10: 1556524625 / ISBN 13: 9781556524622

Verlag: Chicago Review Press, 2002

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR003242472

Inhaltsangabe:

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step, covering operations, financial, and personnel management as well as product development, production, and marketing. Whereas competing books deal with publishing theory or focus on the self-publisher with a single title, Publishing for Profit is written for the practicing professional, whether just starting out or looking to learn some new tricks of the trade. This revised and expanded edition contains updated industry statistics and benchmark figures, as well as new chapters on the state of returns in the industry and ways to mitigate them, and features a chapter on electronic publishing, including e-books and print-on-demand. Highly practical, it provides forms and sample contracts as well as up-to-the-minute advice.

Bibliografische Details

Titel: Publishing for Profit: Successful ...
Verlag: Chicago Review Press
Erscheinungsdatum: 2002
Einband: Paperback
Zustand: Very Good
Auflage: 2. Auflage