Punk Marketing: Get Off Your Ass and Join the Revolution

Richard Laermer

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Sprache: Englisch

Verlag: HarperCollins Publishers Inc, 2007

0061151106 / 9780061151101

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Artikelbeschreibung des Verkäufers

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff--products, services, entertainment--and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed--one they have branded "Punk Marketing"--and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers--or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. Punk Marketing is the first shot--soon to be heard 'round the world--of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.…

Bestandsnummer des Verkäufers CIN0061151106VG

Titel
Punk Marketing: Get Off Your Ass and Join the Revolution
Autor
Richard Laermer
Verlag
HarperCollins Publishers Inc
Erscheinungsjahr
2007
Zustand
Very Good
Einband
Hardback
Sprache
Englisch
ISBN-10
0061151106
ISBN-13
9780061151101

World of Books Inc

Montgomery, IL, USA

Verkäufer/-in mit 4 Sternen

Verkäufer:in bei AbeBooks seit 23. März 2026

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Artikel4 bis 12 Werktage3 bis 6 Werktage
Erster ArtikelEUR 0,00EUR 9,82
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