The Pyramid Principle: Logic In Writing And Thinking

Barbara Minto

ISBN 10: 1292372265 / ISBN 13: 9781292372266

Verlag: Pearson Education, 2021

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Inhaltsangabe:

PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THEREADER'S MIND. The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto's famous Pyramid Principle. Can your writing do without it?

Über die Autorin bzw. den Autor:

Barbara Minto holds an MBA from the Harvard Business School. Her course reflects insights drawn from more than 30 years of conducting courses worldwide at major consulting firms and corporations. The phrase “Take this and make it Minto” is common in many of these organizations and the Minto Pyramid Principle is considered the ‘lingua franca' for serious-minded professionals, especially those who want to be listened to and earnestly wish to advance their careers.

 

Bibliografische Details

Titel: The Pyramid Principle: Logic In Writing And ...
Verlag: Pearson Education
Erscheinungsdatum: 2021
Einband: Paperback
Zustand: NEW
Auflage: 3. Auflage