The Pyramid Principle: Logic in Writing & Thinking

Barbara Minto

ISBN 10: 0273659030 / ISBN 13: 9780273659037

Verlag: Prentice Hall, 2002

Beschreibung

Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if youâ re not satisfied with purchase please return item for full refund. Ships USPS Media Mail. Bestandsnummer des Verkäufers OTV.0273659030.VG

Bibliografische Details

Titel: The Pyramid Principle: Logic in Writing & ...

Verlag: Prentice Hall

Erscheinungsdatum: 2002

Einband: Hardcover

Zustand: very_good

Auflage: 3. Auflage

Über diesen Titel

Reseña del editor:

What is it that enables some people to put complex ideas across persuasively in writing, while others struggle to articulate their thoughts? How often have you had to work hard to produce clear reports, papers, analyses, presentations and memos? The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. The Pyramid Principle explains how to: *think creatively, reason lucidly, and express ideas with clarity *define complex problems and establish the objectives of any document *assess your ideas and recognize their relative importance *structure your reasoning into a coherent and transparent argument *analyze your argument to confirm its effectiveness. Barbara Minto's best-selling book, now in its third edition, is based on the concept that any grouping of ideas is easier to comprehend if it is pre-sorted into a logical structure before being committed to paper, and experience has shown that a 'top-down' pyramid structure is the most readily understood.Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader's mind with a minimum of effort and a maximum of effect. Bring your ideas to life!