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This straightforward, jargon-free book provides an invaluable introduction to planning and conducting qualitative data analysis with NVivo. Written by leading authorities, with over 40 years combined experience in computer-assisted analysis of qualitative and mixed-mode data, the new edition of this best selling textbook is an ideal mix of practical instruction, methodology and real world examples.
Practical, clear and focused the book effectively shows how NVivo software can accommodate and assist analysis across a wide range of research questions, data types, perspectives and methodologies. It sets out:
- The power and flexibility of the NVivo software
- How best to use NVivo at each stage in your research project
- Examples from the authors′ own research and the sample data that accompanies the software, supplemented with vignettes drawn from across the social sciences
- Annotated screen shots
- A website with links to data, sample projects, supplementary/updated instructions, and SAGE journal content
This second edition contains new chapters on handling a literature review, visualizing data, working in mixed methods and social media datasets, and approaching NVivo as a team. An insightful step-by-step guide to the messy reality of doing computer-assisted analysis, this successful book is essential reading for anyone considering using NVivo software.

Pat Bazeley is Director of Research Support P/L and Adjunct Professor in the Translational Research and Social Innovation Centre at Western Sydney University. Since graduating in psychology, she has worked in community development, as an evaluation researcher, and in academic research development. For almost 30 years Pat has been providing research training and project consulting to academics, graduate students and practitioners representing a wide range of disciplines across Australia and internationally. Her particular expertise is in helping researchers to make sense of qualitative, survey, and mixed methods data, and to use computer programs for management and analysis of data. Pat’s research has focused on qualitative and mixed methods data analysis, the development and performance of researchers, and the wellbeing of older women. She has published books, chapters, and articles on mixed methods and qualitative data analysis. She serves on the Editorial Board of the Journal of Mixed Methods Research and was 2015–2016 President of the Mixed Methods International Research Association.
Dr Kristi Jackson focuses on the use of NVivo in a diverse array of health, education, public policy and corporate/commercial research via her role as consultant, coach, analyst, and principal investigator. With over 25 years of experience in qualitative research design, data collection, analysis, reporting, and stakeholder relations, she is an expert in a diverse array of qualitative methodologies. Kristi’s theoretical frames tend to be sociological and her research interests include conceptualizations of qualitative research transparency and the constantly changing spaces where qualitative researchers and technologies meet.