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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: IntroductionUnderstanding Qualitative ResearchWhat Is Qualitative ResearchPhilosophical FoundationsQualitative versus QuantitativeOrganizing Qualitative ResearchQualitative Research ApplicationsVarieties of Qualitative ResearchBenefits of Qualitative ResearchReducing Bias and ErrorInappropriate UsesManaging Qualitative ResearchUnderstanding Internal Client NeedsDeveloping a Useful Project BriefDetermining Clear Project ObjectivesProject PlanningProject BudgetingGlobal FieldworkLocating, Comparing and Selecting Research Firms and ModeratorsLocating and Selecting Field FacilitiesConducting Research in Homes and OfficesOther ResourcesRecruitment Issues and ConcernsCreating an Effective and Foolproof ScreenerQuality Management of ScreeningGroup Moderation and Interviewing TechniquesPreparing for an InterviewThe Qualitative Researcher's Frame of MindWhat Are We Looking For?Thinking CreativelyCreating and Using Discussion and Observation GuidesGuidelines for Observing Research SessionsThe Stages of a Research InterviewPlaying the Moderator RoleUnderstanding Respondent MotivationsUsing Group Dynamics EffectivelyAsking Questions FairlyProbingInterpreting Body LanguageExercises in the Focus GroupProjective and Elicitation TechniquesProblem Participants and How to Manage ThemKeeping the Discussion FocusedManaging Interview ContingenciesClosing the Interview EffectivelyMaximizing the Usefulness of Creative Barnstorming SessionsMaximizing the Effectiveness of Observational ResearchMaximizing the Effectiveness of Research with Special PopulationsQualitative Analysis, Reporting and Internal CommunicationCollecting DataReportingDeveloping Persuasive PresentationsClosing the EngagementAdvancing the Research Function. Buchnummer des Verkäufers

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Inhaltsangabe: Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in `practice' such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research

Über den Autor: Hy Mariampolski is Managing Director of QualiData Research Inc. (www.qualidataresearch.com), New York and San Francisco. Hy holds a Ph.D. from Purdue University and has held academic appointments at Indiana University, Kansas State University, Yeshiva University and Hunter College of the City University of New York. He has conducted qualitative market research studies for a wide range of clients such as Hallmark Cards, Citibank, KPMG, The Clorox Company, Avery-Dennison, Colgate-Palmolive, Motorola, Moen, Johnson + Johnson, J. Walter Thomson, Young and Rubicam, Moulinex, Cognac Hennessy and Nissan Motors.

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Buchbeschreibung SAGE Publications, Inc, 2001. Hardcover. Buchzustand: Fine. 8vo. 328 pp. M53. Buchnummer des Verkäufers 68386

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Buchbeschreibung SAGE Publications Inc, United States, 2001. Hardback. Buchzustand: New. 230 x 162 mm. Language: English . Brand New Book ***** Print on Demand *****. Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of best practices and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in practice such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research methods. Section two looks at the management of qualitative research and discusses project management, planning and budgeting issues. Section three looks at group moderation and interviewing techniques, and section four addresses the whole area of collecting and analysing qualitative data, including discussion of computer-assisted software methods, as well as research reporting. This book meets the needs of several audiences by creating some common ground in the applied practice of qualitative research. It should consequently be invaluable reading to a wide readership, from social research methods students (particularly those in sociology, business, psychology, education, marketing and market research) to worldwide practitioners of qualitative research, both clients and consultants. Dr Hy Mariampolski s massive and exemplary guide is just that. It is the ultimate training guide, mixing scholastic rigour with a very readable style, geared to serve as an encyclopaedic reference.The four sections on understanding qualitative research; managing qualitative research; group moderation and interviewing techniques; and analysis reporting and internal communication are packed with learning, practical advice, specific ways to achieve objectives, organisational tips and a lot of good sense.It s all there and I wish that I d had this book to draw on when I first set up my shingle as a qualitative researcher - Association of Qualitative Research - follow the link below to read the complete review. Buchnummer des Verkäufers APC9780761969440

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Buchbeschreibung SAGE Publications Inc, United States, 2001. Hardback. Buchzustand: New. 230 x 162 mm. Language: English . Brand New Book ***** Print on Demand *****.Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of best practices and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in practice such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research methods. Section two looks at the management of qualitative research and discusses project management, planning and budgeting issues. Section three looks at group moderation and interviewing techniques, and section four addresses the whole area of collecting and analysing qualitative data, including discussion of computer-assisted software methods, as well as research reporting. This book meets the needs of several audiences by creating some common ground in the applied practice of qualitative research. It should consequently be invaluable reading to a wide readership, from social research methods students (particularly those in sociology, business, psychology, education, marketing and market research) to worldwide practitioners of qualitative research, both clients and consultants. Dr Hy Mariampolski s massive and exemplary guide is just that. It is the ultimate training guide, mixing scholastic rigour with a very readable style, geared to serve as an encyclopaedic reference.The four sections on understanding qualitative research; managing qualitative research; group moderation and interviewing techniques; and analysis reporting and internal communication are packed with learning, practical advice, specific ways to achieve objectives, organisational tips and a lot of good sense.It s all there and I wish that I d had this book to draw on when I first set up my shingle as a qualitative researcher - Association of Qualitative Research - follow the link below to read the complete review. Buchnummer des Verkäufers APC9780761969440

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Buchbeschreibung Sage Publications (CA). Hardcover. Buchzustand: New. Hardcover. 328 pages. Dimensions: 9.0in. x 6.4in. x 0.9in.Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of best practices and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in practice such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Buchnummer des Verkäufers 9780761969440

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Buchbeschreibung SAGE Publications, Inc. Hardcover. Buchzustand: New. 0761969446 Special order direct from the distributor. Buchnummer des Verkäufers ING9780761969440

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