The Quest for Global Dominance : Transforming Global Presence into Global Competitive Advantage

Govindarajan, Vijay, Gupta, Anil K.

ISBN 10: 0787957216 / ISBN 13: 9780787957216

Verlag: Wiley & Sons, Incorporated, John, 2001

Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 12302459-6

Inhaltsangabe:

The current transformation of isolated state-dominated economies into market-driven globally integrated economies is creating business challenges and opportunities around the globe. Over the last ten years, these authors have studied over one hundred global corporations through a variety of research methods and here distill their findings into four essential goals that executives must achieve in order to transform a company into a global success: Identify and pursue opportunities in key markets. Convert global presence into global competitive advantage. Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise. And constantly reinvent the global game by creating value for customers. Case studies involving Yahoo!, Wal-Mart, and other global players show how the authors' findings can be applied in real-world situations.

Über die Autorin bzw. den Autor: Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and director of the William F. Achtmeyer Center for Global Leadership at the Tuck School of Business Administration, Dartmouth College. At Tuck, he is also the faculty director for the Global Leadership 2020 Program. He consults with CEOs and senior executives from a variety of global corporations. Anil K. Gupta is a Distinguished Scholar-Teacher and professor of strategy and global e-business at the Robert H. Smith School of Business, University of Maryland at College Park. Gupta has also served as a visiting professor in the Stanford Technology Ventures program at Stanford University. A director of three corporations, he also consults with CEOs and senior executives in a variety of global corporations.

Bibliografische Details

Titel: The Quest for Global Dominance : ...
Verlag: Wiley & Sons, Incorporated, John
Erscheinungsdatum: 2001
Einband: Hardcover
Zustand: Very Good