Fashion demands a steady flow of creative ideas. Research and Design for Fashion will guide you through the research techniques that could spark your next original collection.

With practical advice on designing effective moodboards, recycling existing garments and getting to know your customer, this new edition will help you master the research process and apply it to your own designs. There's also a wealth of advice through interviews with exceptional designers, including Christopher Raeburn, ThreeASFOUR and Magdal�na Mikulic�kov�, as well as updated imagery of the research and design work behind both single garments and entire collections.

This fourth edition also explores how cultural events, historical anniversaries and sport influences can be the starting point for a collection. There's also more on creative ways of recording your findings and designing for menswear, childrenswear and gender-neutral clothing.

�ber die Autorinnen und Autoren

Richard Sorger is the Associate Professor and Course Leader for MA Fashion at Kingston University. He has taught at all levels of fashion education from undergraduate to postgraduate for institutions such as Central Saint Martins, London College of Fashion, Middlesex University, and Nottingham Trent University.

Simon Seivewright exhibited his textiles at Premiere Vision in Paris and worked in Paris creating trend and forecasting brochures for clients in Europe, Japan and America. As a freelance woven textile designer and stylist, Simon's clients included Vivienne Westwood, Christian Lacroix, Missoni, Simply Red, All Saints, BBC and London Fashion Week. Simon ran the successful Fashion degree at Northbrook College, UK.

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