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Inhaltsangabe: New issuers of equity securities have one challenge in common: The Roadshow. Critical areas must be considered ahead of time when planning the marketing approach and executing the positioning. Even billion dollar deals seem to have problems before, during and after gaining a new listing. Written by a roadshow veteran, ROADSHOW is the first book to offer a step-by-step guide to preparing the communications around an IPO. Featuring in-depth discussion, analysis and case studies, every aspect of marketing an equity offering is covered ?- starting from pre-quiet period to share listing. In today's environment of heightened competition and scrutiny, institutional investors demand rigorous execution and thoughtful disclosures; aspects that must be considered early in the IPO process. This book reveals the traps that snag even the highest-profile transactions. Through practical advice on how to avoid inevitable cannonballs, particular attention is paid to communicating valuation, preparing for investor Q&A, formulating investment highlights, writing the IPO presentation, writing the speeches for both the group and one-on-one meetings, and the needs of investors and shareholders.

Über den Autor: With more than $45 billion in transaction marketing experience, Stephen Yanor is one of the world's most experienced IPO Roadshow consultants. Through a process he has developed over 15 years, Mr. Yanor has worked with investment bankers to help CEOs and private firms sail through a capital markets ritual all are expected to perform: The Roadshow.

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Buchbeschreibung LAP Lambert Academic Publishing, United States, 2015. Paperback. Buchzustand: New. 220 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****.New issuers of equity securities have one challenge in common: The Roadshow. Critical areas must be considered ahead of time when planning the marketing approach and executing the positioning. Even billion dollar deals seem to have problems before, during and after gaining a new listing. Written by a roadshow veteran, ROADSHOW is the first book to offer a step-by-step guide to preparing the communications around an IPO. Featuring in-depth discussion, analysis and case studies, every aspect of marketing an equity offering is covered -- starting from pre-quiet period to share listing. In today s environment of heightened competition and scrutiny, institutional investors demand rigorous execution and thoughtful disclosures; aspects that must be considered early in the IPO process. This book reveals the traps that snag even the highest-profile transactions. Through practical advice on how to avoid inevitable cannonballs, particular attention is paid to communicating valuation, preparing for investor QA, formulating investment highlights, writing the IPO presentation, writing the speeches for both the group and one-on-one meetings, and the needs of investors and shareholders. Buchnummer des Verkäufers AAV9783659626401

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Buchbeschreibung LAP LAMBERT Academic Publishing. Paperback. Buchzustand: New. Paperback. 672 pages. Dimensions: 8.7in. x 5.9in. x 1.5in.New issuers of equity securities have one challenge in common: The Roadshow. Critical areas must be considered ahead of time when planning the marketing approach and executing the positioning. Even billion dollar deals seem to have problems before, during and after gaining a new listing. Written by a roadshow veteran, ROADSHOW is the first book to offer a step-by-step guide to preparing the communications around an IPO. Featuring in-depth discussion, analysis and case studies, every aspect of marketing an equity offering is covered - starting from pre-quiet period to share listing. In todays environment of heightened competition and scrutiny, institutional investors demand rigorous execution and thoughtful disclosures; aspects that must be considered early in the IPO process. This book reveals the traps that snag even the highest-profile transactions. Through practical advice on how to avoid inevitable cannonballs, particular attention is paid to communicating valuation, preparing for investor Q and A, formulating investment highlights, writing the IPO presentation, writing the speeches for both the group and one-on-one meetings, and the needs of investors and shareholders. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Buchnummer des Verkäufers 9783659626401

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Buchbeschreibung LAP LAMBERT Academic Publishing, 2015. Paperback. Buchzustand: New. book. Buchnummer des Verkäufers 3659626406

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