Radio Map of the United States - "When It Rains, It Pours!"

George F. Cram & Company

Erscheinungsdatum: 1926

Beschreibung

"This detailed radio map of the United States was published during the Interwar Period to promote the iconic products (plain or iodized) of the Morton Salt Company. Just over a decade prior to issue, the company inaugurated its famous advertising campaign featuring the slogan "When It Rains It Pours" and the Morton Salt Girl holding an umbrella (see lower left). For those unfamiliar, the sales efforts highlighted Morton table salts' ability to avoid clumping in high humidity - freely pouring from the carton or shaker. The map identifies scores of radio stations operating across the United States and southern Canada according to their broadcast power, with an inset map in the lower right showing continental distribution. Time zones are divided by bold red lines and a comprehensive index, organized geographically, lists the hundreds of stations in operation at the time. The map was published in Indianapolis in 1926 by the George Fr. Cram Company. Several different examples were issued between late 1925 and 1928, with updates occurring as frequently as just a few months." Sheet Width (in) 33.75 Sheet Height (in) 28 Condition Description Large pocket map folded into 32 segments and affixed to original paper wraps. Creasing and minor toning/wear along fold lines, including several small spots of separation at fold intersections (no image loss). The wraps are sold and lightly toned. Overall in good to very good condition. Bestandsnummer des Verkäufers 5743

Bibliografische Details

Titel: Radio Map of the United States - "When It ...

Erscheinungsdatum: 1926

Einband: Softcover

Zustand: Fine