This book will explore the creative, educational, technical and critical issues at stake in 're-imagining animation'. The moving image pieces will be presented as a range of case studies looking at the production process from the initial choice and selection of the creative stimulus, through the discussion and decision informing the aesthetic and technical facilitation of the work, to the final outcome. These will then be analysed in meaning, purpose, and affect, and as part of a wider engagement with moving image culture. These case studies will represent a detailed evaluation of experimental work as it moves from 'script to screen', simultaneously addressing the interfaces between animation, film, graphic design and art-making in general, and it is this which essentially constitutes the 'advanced' level of the book in not merely foregrounding progressive contemporary work, but stressing innovative approaches to pedagogy and production. This book is suitable for students of animation, established professional animators, and anyone with an interest in animation.

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Professor Paul Wells is Director of the Animation Academy at Loughborough University, UK, and has published widely in the field of animation including Fundamentals of Animation (AVA 2006), and is series author for AVA's Basics Animation titles. Johnny Hardstaff is an internationally established, award-winning designer, filmmaker and artist. He is creator of The History of Gaming, The Future of Gaming, and innovative popular music videos, including Radiohead's long format 'Pull/Pull Revolving Doors' / 'Like Spinning Plates'. He was one of the co-initiators of the 'Object React' project with OneDotZero and Darryl Clifton.

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