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Bibliografische Details

Titel: Reaching Audiences: A Guide to Media Writing (3rd Edition)
Verlag: Allyn & Bacon
Erscheinungsjahr: 2002
Sprache: Englisch
ISBN-10: 0205359221
ISBN-13: 9780205359226
Einband: paperback
Auflage: 3. Auflage
Zustand: Good

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Inhaltsangabe

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media.

This text sets up the writing process and shows students how to accomplish each task in a mass media context. Throughout the book, the importance of the audience in considering media and messages is stressed. Illustrative and specific real life examples provide students with guidance for improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences and similarities in writing styles among them.

Rese�a del editor

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students how to accomplish each task in a mass media context. Throughout the book, the importance of the audience in considering media and messages is stressed. Illustrative and specific real life examples provide students with guidance for improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences and similarities in writing styles among them.

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