While You're Reading. Dieser Artikel ist nicht verfügbar.
136 Bewertungen von Goodreads
Sprache: Englisch
Verlag: Mark Batty Publisher (edition American First), 2006
- Hardcover
- Gebraucht
Anbieter: BooksRun, Philadelphia, PA, USABooksRun
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei AbeBooks seit 2. Februar 2016
Nicht verfügbar
Hardcover
Zustand: Gebraucht - Gut
EUR 38,98
Artikelbeschreibung des Verkäufers
With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Bestandsnummer des Verkäufers 0976224518-11-1-29
- Titel
- While You're Reading
- Autor
- Unger, Gerard
- Verlag
- Mark Batty Publisher (edition American First)
- Erscheinungsjahr
- 2006
- Zustand
- Very Good
- Schutzumschlag
- Schutzumschlag
- Einband
- Hardcover
- Sprache
- Englisch
- ISBN-10
- 0976224518
- ISBN-13
- 9780976224518
- Auflage
- American First.
This book is about everything that happens while youre reading in front of your eyes and inside your head and about what type designers, typographers and graphic designers bring to a page to make it happen.
Renowned type designer Gerard Unger distills decades of design experience into a playful, accessible text that reflects the range of his professional projects, from designing the fonts read daily by millions inUSA Today to being responsible for the look of the highway and metro signs in the Netherlands.
For Unger, regardless of the application, designers should always consider two important questions: How is it possible to read without seeing any letters? To what extent do all readers possess hidden typographic knowledge? Keeping these two core ideas in mind, Unger explores such topics as legibility, invisible typography, pattern recognition, the reading process, the ergonomics of letterforms, the universe of signs, negative space and typographic illusions.
The most seasoned typographers and designers will find as much value in this fresh, first-ever English translation as beginners and the curious who have always wondered how reading happens.
Renowned type designer Gerard Unger distills decades of design experience into a playful, accessible text that reflects the range of his professional projects, from designing the fonts read daily by millions inUSA Today to being responsible for the look of the highway and metro signs in the Netherlands.
For Unger, regardless of the application, designers should always consider two important questions: How is it possible to read without seeing any letters? To what extent do all readers possess hidden typographic knowledge? Keeping these two core ideas in mind, Unger explores such topics as legibility, invisible typography, pattern recognition, the reading process, the ergonomics of letterforms, the universe of signs, negative space and typographic illusions.
The most seasoned typographers and designers will find as much value in this fresh, first-ever English translation as beginners and the curious who have always wondered how reading happens.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.