This book provides a comprehensive overview of potential opportunities and the business value position related to implementing physics-based real-time simulation to production. The objective of real-time simulation is to provide value for all three dimensions of sustainability: economic, social, and environmental.

By reviewing actual industrial cases and presenting relevant academic research, the book examines the topic from four interrelated viewpoints: the industrial need for sustainable production, the development of game-like virtual environments, capturing customer value and enhancing the user experience, and finally, establishing business value. It offers a framework that will enable a rethink and shift in mindset to appreciate how real-time simulation can change the way products are manufactured and services are produced.

This book will appeal to researchers and scholars in areas as diverse as strategic management, manufacturing and operations management, marketing, industrial economics, and product lifecycle management.

�ber die Autorin bzw. den Autor

Juhani Ukko is a senior researcher at LUT University, School of Engineering Science, Department of Industrial Engineering and Management, Finland. His current research focuses on performance measurement, operations management, digital transformation, digital services, and corporate sustainability performance.

Minna Saunila is a senior researcher at LUT University, School of Engineering Science, Department of Industrial Engineering and Management, Finland. Her research covers topics related to performance management, innovation, service operations, and sustainable value creation.

Janne Heikkinen works as a post-doctoral researcher in Laboratory of Machine Dynamics at LUT. His research interests are in the fields of rotordynamics, structural vibrations, multibody simulation, and vibration measurements.

R. Scott Semken is a senior researcher at the LUT University School of Energy Systems, Department of Mechanical Engineering, Finland, working in the Laboratory of Computational Mechanics.

Aki Mikkola is working as Professor in the Department of Mechanical Engineering at LUT University, Finland. His major research activities are related to flexible multibody dynamics, real-time simulation, rotating structures, and biomechanics.

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