Recent Advances in Tourism Marketing Research

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.
Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including:

• market segmentation
• importance-performance analysis
• tourism demand forecasting
• destination choice modeling
• experience-based sampling methods
• qualitative methods in tourism research
  Recent Advances in Tourism Marketing Research positions international tourism within the broader context of the worldwide services economy. It shows marketing and tourism professionals the significance of changing tourism issues and trends based on results of current research which will drive future marketing strategies, and it helps them see their own strategies in light of the future. This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business.
  
  Destination promoters, decisionmakers, and planners in tourism and students and educators of tourism, hospitality, and leisure studies worldwide will find the diversity and originality of the research presented in Recent Advances in Tourism Marketing Research essential for developing successful marketing strategies now and in the future. Also, libraries of schools that have leisure and recreation, tourism, hospitality, marketing, and service programs will want to make this invaluable resource readily available to their patrons.

Daniel R. Fesenmaier, PhD, is Associate Professor of Tourism in the Department of Leisure Studies at the University of Illinois at UrbanaChampaign. He has served as chair of the Committee for Marketing Models, Canadian Taskforce for Tourism Data and as a consultant to several tourism marketing and development projects in the United States, Canada, Korea, and Africa. Dr. Fesenmaier is the author of a number of research articles dealing with the economics and marketing of tourism and a monograph on community tourism development entitled Developing and Marketing Tourism Resources. He is also the co-editor of Recreation Planning and Management and Communication Systems in Tourism Marketing.

Joseph T. O’Leary, PhD, is Professor of Outdoor Recreation in the Department of Forestry and Natural Resources at Purdue University. He also holds an appointment in the Department of Restaurant, Hotel, Institutional and Tourism Management. Previously, he was Co-coordinator and Marine Advisory Services Leader for the Illinois-Indiana Sea Grant Program. Dr. O’Leary has published research articles in various journals including the Journal f Forestry, the Journal of Leisure Research, Leisure Sciences, Tourism Management, and the Journal of Travel Research. His research interests include die social behavior and travel patterns of domestic and international recreation consumers, secondary analysis of major national travel, and recreation related data.

Muzaffer Uysal, PhD, is Professor of Tourism in the Department of Hotel, Restaurant and Institutional Management at the Virginia Polytechnic Institute and State University in Blacksbuig. Dr. Uysal has extensive experience in the travel and tourism fields and has authored or co-authored research articles and several book chapters related to different aspects of tourism marketing, demand/supply interaction, and international tourism. He is Associate Editor for Leisure Sciences for tourism related areas and methods. He also serves on the editorial boards of four international tourism and marketing journals and on the Education Advisory Council of the National Tour Foundation.