Reinvent Your Business Model: How to Seize the White Space for Transformative Growth

Mark W. Johnson

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Sprache: Englisch

Verlag: Harvard Business Review Press, United States, 2018

1633696464 / 9781633696464

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Artikelbeschreibung des Verkäufers

Named a Top 10 Business Strategy Book of 2018 by Inc. magazineIn his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to:Determine if and when your organization needs a new business modelIdentify powerful new opportunities to serve your existing customers in existing marketsReach entirely new customers and create new markets through disruptive business models and productsSeize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologiesMake business model innovation a more predictable discipline inside your organizationBusiness model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success.Reinvent Your Business Model is the strategic innovation playbook you need now and in the future. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Bestandsnummer des Verkäufers GOR011338981

Titel
Reinvent Your Business Model: How to Seize the White Space for Transformative Growth
Autor
Mark W. Johnson
Verlag
Harvard Business Review Press, United States
Erscheinungsjahr
2018
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1633696464
ISBN-13
9781633696464
Artikelgewicht
449 Gramm
Abmessungen
155.0 x 234.0

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