Relationship Management for Everyone: Techniques for Guiding Clients to Success

Little, Steven E.

Verlag: MAYA Design, Inc.
ISBN 10: 0971856907 / ISBN 13: 9780971856905
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Inhaltsangabe: Relationship management is a concept that has been manipulated and twisted to a point that its value has been lost to many companies. Unlike recent fads (Customer Relationship Management or even the more trendy eCRM or iCRM), the approach outlined in this book doesn’t require a massive underlying software installation, or a staff that tracks every client contact. In fact, this book proposes that relationship management has nothing to do with technology and everything to do with vision and helping customers achieve things that they otherwise had no hope of achieving.

This book makes relationship management techniques accessible to everyone. The techniques are not hidden behind technology forays, ivory towers, or the dungeons of unfinished projects. Instead, the techniques are presented as series of easily digestible sections. Each section fits within a traditional (101–401) training structure and is reasonably self-contained. You can find relevant materials quickly and use the book as a handy reference.

From the Inside Flap: Vision. Drive. Technique.

Business relationships need all three to withstand the pressures of the marketplace. Relationship Management for Everyone offers a fresh, clear-headed approach to building successful relationships. Learn how you and your customers can win with:

The Five Layers of Architecture
Twenty-three Keys to Successful Client Relationships
Common Relationship Management Pitfalls
The Anti-Sales Approach
Principle of Single Effect

Real-world examples and scenarios illustrate the results. If you work directly with clients, read this book before you start your next project.

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Titel: Relationship Management for Everyone: ...
Verlag: MAYA Design, Inc.
Einband: Paperback
Zustand: As New

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Steven E. Little
Verlag: MAYA Design, Inc.
ISBN 10: 0971856907 ISBN 13: 9780971856905
Gebraucht Paperback Anzahl: 1
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Buchbeschreibung MAYA Design, Inc. Paperback. Buchzustand: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Buchnummer des Verkäufers 2743867924

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