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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: 'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields, from around the world. the book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities. the articles are well written and informative. the volume makes an excellent contribution to this important literature.' - Gary Knight, Willamette University, US the Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; Eclectic Paradigm; industrial organization approach; resource based-view and relational exchange theory. Through the exploration of these salient theoretical outlooks, this Handbook outlines the development of export marketing theory from its inception to current day. Buchnummer des Verkäufers

Über diesen Titel:

Inhaltsangabe: ' The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities. The articles are well written and informative. The volume makes an excellent contribution to this important literature.'
- Gary Knight, Willamette University, US

There has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigor into this debate and will act as a starting point for future research on export marketing.

The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance.

Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight.

Contributors include: Y. Ali, M. Amin, S. Arora, Y. Asseraf, B. Aykol, V. Bamiatzi, D.L. Dean, F. Durrieu, I. Ferreira, J. Heyl, A. Hinterhuber, C.C. Julian, E.T. Kahiya, I. Kardes, O.T. Koc, L.C. Leonidou, L.-Y. Li, S.M. Liozu, J. Liu, T.K. Madsen, G.O. Ogunmokun, J.C. Pinho, S. Rezaei, Md. A. Saleh, S. Samiee, A. K. Shamsuddoha, A. Shoham, C.A. Solberg, A.A. C. Teixeira

Inhaltsangabe: The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; Eclectic Paradigm; industrial organization approach; resource based-view and relational exchange theory. Through the exploration of these salient theoretical outlooks, this Handbook outlines the development of export marketing theory from its inception to current day.

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Buchbeschreibung Edward Elgar Publishing Ltd, United Kingdom, 2015. Hardback. Buchzustand: New. 236 x 158 mm. Language: English . Brand New Book. There has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigour into this debate and will act as a starting point for future research on export marketing. The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance. Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight. Buchnummer des Verkäufers AAJ9781781954386

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Verlag: Edward Elgar Publishing Ltd, United Kingdom (2015)
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Buchbeschreibung Edward Elgar Publishing Ltd, United Kingdom, 2015. Hardback. Buchzustand: New. 236 x 158 mm. Language: English . Brand New Book. There has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigour into this debate and will act as a starting point for future research on export marketing. The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance. Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight. Buchnummer des Verkäufers AAJ9781781954386

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Buchbeschreibung Edward Elgar Publishing Ltd. Hardback. Buchzustand: new. BRAND NEW, Research Handbook on Export Marketing, Craig C. Julian, The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; Eclectic Paradigm; industrial organization approach; resource based-view and relational exchange theory. Through the exploration of these salient theoretical outlooks, this Handbook outlines the development of export marketing theory from its inception to current day. Buchnummer des Verkäufers B9781781954386

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Buchbeschreibung Buchzustand: New. 156mm x 234mm x. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 448 pages. Buchnummer des Verkäufers 9781781954386

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