Research Methods for Business Students

Saunders, Mark N. K., Lewis, Philip

ISBN 10: 0273716867 / ISBN 13: 9780273716860

Verlag: Pearson, 2010

Beschreibung

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Bestandsnummer des Verkäufers M00273716867-V

Bibliografische Details

• Titel: Research Methods for Business Students
• Verlag: Pearson
• Erscheinungsjahr: 2010
• Sprache: Englisch
• ISBN-10: 0273716867
• ISBN-13: 9780273716860
• Einband: Softcover
• Auflage: 5. oder spätere Auflage
• Zustand: very good

Über diesen Titel

Inhaltsangabe

A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.

The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice’ and run-away market leader.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

The following online resources support the text:

• For Students: self-assessment questions, glossary, revision “flashcards”, tutorials for SPSS and NVivo, plus Smarter Online Searching Guide

• For Instructors: teaching manual, powerpoint slides, testbank

 

Über die Autorin bzw. den Autor

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.