Retail Management Global Perpectivetext And Cases

Harjit Singh

ISBN 10: 8121932076 / ISBN 13: 9788121932073

Verlag: S Chand, 2010

ISBN:9788121932073,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition. Bestandsnummer des Verkäufers 2525693

Inhaltsangabe:

A chapter summary is provided at the end of each chapter thatestablishes a mechanism for the efficient review of importanttopics. A series of cases are presnetd throughout the book whichrequiers the readers to recall important concpets and understandtheir practical relevance while suggesting solutions for theproblems laid down. These case studies can also serve as a basicfor effective gorup or individual presentations. Answers to 'check your progress', and exercises and questionsare included at the end of ecah chapter so that the readers cantest their knowledge of essential concepts and applications. Thesequestions not only aid in preparing for class presentations butreview for exams also. Lucid and simple language to understand much talked and lessunderstood subject of retailing. Contents section-I: retailing introduction introduction to retailing retailing formats consumer behaviour section-ii: retailing strategy store location retail marketing segmentation strategic planning in retail financial strategy inventory management section-iii: managing merchandise planning merchandise assortments merchandise buying systems managing a retail brand presenting merchandise merchandise pricing section-iv: store management retail store operations retail loss prevention supply chain management distribution management hrm in retail sales managing store employees section-v: retail communication customer service strategies retail sales promotion retail communication mix building customer relationships and competitive advantage section-vi: future of retailing retailing through internet career opportunities in retail the road ahead in india cases glossary subject index companies’ index.

Bibliografische Details

Titel: Retail Management Global Perpectivetext And ...
Verlag: S Chand
Erscheinungsdatum: 2010
Einband: Soft cover
Zustand: New