Retail Management: A Strategic Approach (12th Edition)

Berman, Barry R.; Evans, Joel R.

ISBN 10: 0132720825 / ISBN 13: 9780132720823

Verlag: Pearson, 2013

Beschreibung

A very fine college textbook, unmarked & tight binding.

Bestandsnummer des Verkäufers 000654

Bibliografische Details

• Titel: Retail Management: A Strategic Approach (12th Edition)
• Verlag: Pearson
• Erscheinungsjahr: 2013
• Sprache: Englisch
• ISBN-10: 0132720825
• ISBN-13: 9780132720823
• Einband: Hardcover
• Zustand: Fine
• Zustand des Schutzumschlags: No Jacket
• Verkäuferkataloge:
  • TEXTBOOKS
  • BUSINESS & ECONOMICS

Über diesen Titel

Inhaltsangabe

The text that helps readers thrive in today’s retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.