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Bestandsnummer des Verk�ufers GRP77169360

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Bibliografische Details

Titel

Retail Management : A Strategic Approach: International Edition

Verlag

Pearson Education, Limited

Erscheinungsjahr

2009

Sprache

Englisch

ISBN-10

0132465507

ISBN-13

9780132465502

Einband

Softcover

Zustand

Very Good

Verk�uferkataloge

�ber diesen Titel

Inhaltsangabe

For undergraduate and graduate retail management courses

The text that helps students thrive in today’s retailing industry.

Without a pre-defined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.

The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.

Rese�a del editor

For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment. The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.

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