Return on Customer : Creating and Maximizing Value from Your Scarcest Resource

Peppers, Don

ISBN 10: 1904879349 / ISBN 13: 9781904879343

Verlag: Cyan Books, 2005

Beschreibung

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Bestandsnummer des Verkäufers 00076387491

Bibliografische Details

• Titel: Return on Customer : Creating and Maximizing Value from Your Scarcest Resource
• Verlag: Cyan Books
• Erscheinungsjahr: 2005
• Sprache: Englisch
• ISBN-10: 1904879349
• ISBN-13: 9781904879343
• Einband: Softcover
• Zustand: Good

Über diesen Titel

Über die Autorin bzw. den Autor

Don Peppers and Martha Rogers, Ph.D., are world-renowned experts on customer-based business strategies. They were individually named to Accenture’s global list of "Top 100 business intellectuals" for two consecutive years, and are cited in the UK Chartered Institute of Marketing’s inaugural listing of the 50 "most influential thinkers in marketing and business today." They are the founding partners of Peppers and Rogers Group, the world’s leading customer-focused management consultancy firm, and are two of today’s leading business authors – their previous bestsellers include 'The One to One Future' and 'Enterprise One to One'.